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  [caption id="attachment_2588" align="alignright" width="300"] Zero Moment of Truth[/caption] During a past  S.M.A.R.T. Group meeting, Christopher Porter mentioned a book that he was reading, ZMOT, Winning the Zero Moment of Truth by Jim Lecinski of Google.  I downloaded the free book on my Kindle over the weekend.  I found it extremely helpful...

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