Selling on Facebook (f-commerce)

Selling on Facebook (f-commerce)

Notes from Dale Dillon’s Presentation July 20, 2012

History and Status f-commerce

  • 2009 first product sold on Facebook, 1(800)Flowers
  • however, still only a small percentage of retailers actually transact on Facebook
  • research shows very little info on f-commerce
  • however, many apps have been springing up in the last 6 months
  • the potential is tremendous, especially for small business

2011 Infographic by Social Media Influence

Pro’s and Con’s

  • Pro’s
  1. your fan doesn’t leave Facebook
  2. don’t have to set up merchant account
  3. easy to follow apps and templates
  4. for small business it is easier and less expensive than setting up website
  5. only pay when you make a sale
  6. integrates well with FB ads
  • Cons
  1. people not comfortable sharing credit card information on Facebook
  2. people not accustomed to shopping on Facebook
Five Possible f-commerce Approaches
  1. drive traffic to online retail store, Burberry example (1.9% of site traffic 9/2010 and 29.1% 9/2011)
  2. import online catalog or duplicate part, Delta example
  3. offer Facebook exclusives, Oscar de la Renta example
  4. sell vouchers to redeem at stores and restaurants
  5. set up Facebook store instead of online retail store

Example:  www.facebook/vendorshop

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