Marketing Your Business With Engaging Social Media Content

Marketing Your Business With Engaging Social Media Content

  1. Create – Create content your audience craves and will share.
  2. Curate – Publish your content where your target audience spends time online.
  3. Evaluate – Measure your content effectiveness and adjust your content accordingly.
  4. Communicate – Listen and respond – Surprise people with your quick responses.

Create Engaging Social Media Content Your Audience Desires and Will Share

  • Identify Your Target Audience(LeanCanvas.com)
  • Discover where they spend their time online.
  • Create an Avatar for your target audience with name and everything you can find to identify them.
  • Begin crafting your content to feed their likes and dislikes.
  • Speak to their fear, anger, love, curiosity, and trust.
  • Communicate how your product or company fixes or helps in their greatest problem
  • Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA
  • People don’t buy what you do they buy why you do it.

Engaging Social Media Content     Types of Content:

  • Inspirational
  • Motivational
  • Life is Short
  • Dreams Do Come True
  • Getting Back To Basics
  • Great Stories
  • Content that Makes You Laugh
  • Content that Makes You Sad
  • Never Give Up
  • You Are Unique
  • David VS Goliath
  • There is More To Life



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