A Winning Formula: Promoting Your Business Through Blogging

Sherif Morgan

A Winning Formula: Promoting Your Business Through Blogging

In today’s world, it’s important to take advantage of every promotional opportunity that comes your way.  But it’s also important to know how to properly address each audience.  Blogging, as a promotional tool, can be an excellent way to interact with your customers and show them the heart behind your business.  At the S.M.A.R.T. Group last Friday, we had the privilege of learning about how to be a great blogger from our very own Sherif Morgan.  Here are some of the highlights of the presentation.

Two Questions for the New Blogger

Before you begin blogging, it’s very important to have a clear vision of the purpose of your blog serves.  So there are two questions you have to ask yourself:

  1. What are your goals?
  2. Who is your audience?
    Sherif Morgan

    Sherif Morgan, Social Media Instructor

Goals are very important.  Do you want to increase brand awareness?  Generate leads?  Humanize your company?  Each of these is a great goal, and it’s ok to pick a couple – just don’t overreach yourself.  One or two top priorities need to be established to lend a sense of continuity to your posts.

Knowing your audience is also something to consider.  Define who it is you’re talking to.  What are their interests?  Their goals?  Hot buttons?  Be very specific!   Chances are, you’ll have more than one “person” who you need to define (your blog may be valid for a late-40s white male who likes fishing, and a mid-twenties grad student who travels a lot).  Make sure you specifically define each type who will take an interest in your blog, and speak to them.  Solve their problems, address their questions.  They’ll be back for more.

Structure and Organization Are Key

Something very key to holding the interest of bloggers is the structure of your posts.  Keep your paragraphs short and to the point, break up long posts with headlines and sub-headlines.  And make sure the titles of your post are interesting and catchy!  That’s the first thing they see and will help them decide if they want to read on.

If you have trouble writing, there are plenty of sites that offer formulas to bloggers to help them write more often, or just get started.  They’re tried and true, and proven to work.  Here are a couple of those sites.

Copyblogger Formulas

Christopher Brogan: Writing Effective Blog Posts

How To Engage Your Readers Every Single Post

  • Pretend you’re talking to someone sitting right next to you.  Talk to them like you would to a friend..
  • Be authentic, unique, and original.  Don’t be afraid to “stir the pot”!
  • Be authoritative.  Use your own research, and cite your sources.  Incorporate personal experience in with the facts.  Fix your reader’s problems!
  • Include a call to action.  Invite your readers to comment, share, and connect.
  • Conclude with an engaging question and ask readers for their thoughts.

So, Go Get Started!

These tips should be plenty to get you on a roll!  For more information and how to continue to keep your readers coming back for more as time goes on, check out the rest of Sherif’s presentation:

Powerpoint

Audio

Happy blogging!



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