The S.M.A.R.T. Group Tag

  [caption id="attachment_2588" align="alignright" width="300"] Zero Moment of Truth[/caption] During a past  S.M.A.R.T. Group meeting, Christopher Porter mentioned a book that he was reading, ZMOT, Winning the Zero Moment of Truth by Jim Lecinski of Google.  I downloaded the free book on my Kindle over the weekend.  I found it extremely helpful...

If you are branding your business, there are some great pointers in this book.  Branding for small business and entrepreneurs has been a big part of my career.  So I wish I had read The 22 Immutable Laws of Branding by Al Ries a long...

Garious News [caption id="attachment_388" align="alignright" width="120" caption="Aaron Eden"][/caption] With all the noise on the Social Web, it's easy for any small business or startup founder to get distracted and lose focus when it comes to building their roadmap to success.  Is there a way for you to...

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