target market Tag

Forget the shot gun approach -- aim directly at the target!! First The first step is to research and define your audience, i.e. customers and customer influencers.  Think about: Who are you speaking to?  What are they like and what are they interests? Why do they participate in the...

If you are branding your business, there are some great pointers in this book.  Branding for small business and entrepreneurs has been a big part of my career.  So I wish I had read The 22 Immutable Laws of Branding by Al Ries a long...

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