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Best keywords for your business?  Do you know what they are? It is critical that you identify your best keywords so that your customers can find your business online. Here are 4 easy steps to find the best keywords for your business:  generate, research, test and modify. Generate First,...

  [caption id="attachment_2588" align="alignright" width="300"] Zero Moment of Truth[/caption] During a past  S.M.A.R.T. Group meeting, Christopher Porter mentioned a book that he was reading, ZMOT, Winning the Zero Moment of Truth by Jim Lecinski of Google.  I downloaded the free book on my Kindle over the weekend.  I found it extremely helpful...

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