internet marketing Tag

by Dale Dillon Discussion and prediction of Social Media Trends expected for 2013 dominated the recent Social Media Marketing World 2013 conference in San Diego.  Key take-away's were: No surprise here -- businesses are increasingly convinced of the importance of social media to their marketing efforts.  In...

  [caption id="attachment_2588" align="alignright" width="300"] Zero Moment of Truth[/caption] During a past  S.M.A.R.T. Group meeting, Christopher Porter mentioned a book that he was reading, ZMOT, Winning the Zero Moment of Truth by Jim Lecinski of Google.  I downloaded the free book on my Kindle over the weekend.  I found it extremely helpful...

Sherif Morgan's excellent presentation on "How to Make Your Blog Shine" slideshow. [caption id="attachment_1264" align="alignleft" width="294"] Sherif Morgan, Online Biz Smarts and Connexins Web Development[/caption] Tweet about it! Sherif morgan how to make your blog shine from The S.M.A.R.T. Group LLC dba onlinebizSMARTs...

Forget the shot gun approach -- aim directly at the target!! First The first step is to research and define your audience, i.e. customers and customer influencers.  Think about: Who are you speaking to?  What are they like and what are they interests? Why do they participate in the...

If you are branding your business, there are some great pointers in this book.  Branding for small business and entrepreneurs has been a big part of my career.  So I wish I had read The 22 Immutable Laws of Branding by Al Ries a long...

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