23 Apr Pinterest — Size, Growth and Influence
Pinterest — Size, Growth and Influence
(Part 1 of 3)
by Dale Dillon At Online Biz Smarts, we’ve been Pinterest fans since the beginning, but we didn’t predict this kind of growth and influence! It just gets better and better. The following blog post and tomorrow’s post are a compilation of recent data about Pinterest, along with some take-away’s from my attendance at Social Media Examiner’s Social Media Marketing World 2013 conference. This is the first blog post of three blog posts.
Today, Pinterest has 48.7 million users after launching only 3 years ago in February 2010.
Pinterest is the 4th largest driver of business on the internet.
As many as 26% of online B2B companies used Pinterest in 2012 to distribute their content.
While still predominantly female, more and more males are jumping in. Melanie Duncan estimated that the 80% female tally that we’ve been quoting to you is probably closer to 60 to 65% now. And in the United Kingdom Pinterest has more male than female users. Wikipedia.org.
Pinterest’s total U.S. page views placed it among the top 30 sites in March 2012, according to Experian Hitwise. I was unable to find more recent numbers, but you can be sure they are a lot higher than a year ago.
Among the top 100 brands, three out of 5 have Pinterest presence – the announcement of Pinterest for Business being a huge catalyst to this adoption rate. Source.
A recent market survey showed that a higher proportion of Pinterest users click through to e-commerce sites—and when they go there, they spend significantly more money than people who come from sites such as Facebook or Twitter.
So Pinterest has grown in size, influence AND is turning out to be a great e-commerce site. In fact, some people are saying it is the future of e-commerce. You can put your price and description on the image and in the description, and link the Pin to the shopping cart on your website. In other words, you are selling from Pinterest! Make sure you have a business account if you do that. Please comment with your observations and success stories using Pinterest!