Your business marketing strategy should always begin and end with your website. Your website is the one piece of online property you own and can control. Terms of service can change on other platforms in the blink of an eye and marketing strategies can go up in smoke with those changes. Don’t build your marketing strategy on rented property, Build on what you own and can control!
Responsive web design definition– building website so they deliver an optimal experience to every size device. Think Mobile, Tablet and Desktop optimized user experience.
Now that you crafted the ideal online marketing strategy to get your ideal potential clients to your website, what do you want them to do? After not having a phone number on your website the next biggest miss for most business websites is not telling your guests what you want them to do. A Call to action button or form to fill out or a call now button is a prominent part of your website design. A Great resource for your call to actions for your website is provided online by Hubspot. It’s called “Mastering the Design & Copy of Calls-to-Action” and can be downloaded HERE. An effective call to action strategy for your website will convert browsers into buyers!
We live in a mobile world. Your website design process should begin with the mobile device, then tablet and finally the desktop. Hopefully your online strategy is working overtime getting people to your website. If 25 to 50% of your website visits are coming from mobile devices and you are not providing your guests a good mobile experience they bounce. The goal of your website has got to be conversions and every device used to access your website has got to have a great user experience to accomplish your goal.
We would love to assist you in any part of this process. To make that a bit easier we offer a free website review. With it you will get a review of design, call to action and responsiveness. As a bonus if you add your social media sites to the form we will give you a few suggestions on how to improve them as well.
by Dale Dillon Michael Gray and I attended the Tucson Metro Chamber Good Morning Tucson breakfast on Thursday, August 23. The speaker was Loren Hoppes, Nike, discussing the "Nike Brand Experience." Who...