15 Jan The Internet Pitch
Is your product/service bought or sold? Some products can just sit on a shelf and be bought — a gallon of milk comes to mind. However, most products need to pitched to be sold — a new car comes to mind. But what about a website? There is no live salesperson there to make a pitch, but a pitch is still needed. Here’s where your internet marketing, SEO, social media and all of the tools at your disposal on the internet that help you create the pitch.
Sold or bought? by Seth Godin 1/11/12