15 Jan Let’s Keep Culturally Responsible
The quick and easy sale isn’t always the best thing — be creative, write stories and fables. It’s the essence of the product and the positives (attributes) that create value. You need to convey these effectively to your market. The flash and the hype can pound the sales in, but what is the result if you don’t have a worthwhile product that adds to our cultural depht?
Direct response and the coarsening of culture by Seth Godin, 1/5/12