Let’s Keep Culturally Responsible

Let’s Keep Culturally Responsible

The quick and easy sale isn’t always the best thing — be creative, write stories  and fables.  It’s the essence of the product and the positives (attributes) that create value.  You need to convey these effectively  to your market.  The flash and the hype can pound the sales in, but what is the result if you don’t have a worthwhile product that adds to our cultural depht?

Direct response and the coarsening of culture by Seth Godin, 1/5/12



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