02 Jan How Do You Handle Time?
Guess what? You really do have control over your own time. You decide your schedule. And, by the way, your access to the internet gives you more flexibility than ever. There may be an artificiality of time as Seth Godin points out (see below), but we control it to our advantage. The clock doesn’t control us! Use it as a tool to organize and synchronize with other’s schedules as needed, but don’t let time control you.
Until the transcontinental railroad, there were no time zones. Each village kept its own time, based on its own steeple and its own high noon. And why not? There was no good reason to go through the pain of coordinating the clocks.
Factory work forced us all to know exactly what time it was. The shift couldn’t start until the foreman and the workers were ready to go. Synchronicity paid big dividends, so we embraced it.
This notion of lockstep started to inform all elements of our culture. Not just what time rush hour was (what a bizarre concept) but how old you should be to go to college and to get a job and to get married and to have kids and to retire.
The web is asynchronous. Time frames have accelerated (started/funded/built/sold!) at the same time they have slowed down. It’s up to you to decide how long your time horizon is–perhaps you’re willing to invest five years into building a solid reputation on a web platform. The decision to work at a different rate than others can be a significant competitive advantage.
Celebrate New Year’s when you want to, and as often as you choose. They’re your resolutions, not ours.