Posting in the Heat of the Moment Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google + have provided individuals and business to close the gap in having an engaging and rewarding 2 way relationship with our customers. Those same social sites can do us,...
With super commercial season upon us, it is a great time for all of us to look at our business marketing to see how it stacks up. You may not have million dollar budgets to have one of the big ads but we can look at...
[caption id="" align="aligncenter" width="600"] Smartphone Market ShareImage Via http://www.itcandor.com[/caption] Where Did Blackberry Go Wrong? Where do I start? It could be the lack of speed to market. It could be lack of a competitive device during the height of smart phone adoption. It could be the limited...
by Dale Dillon Michael Gray and I attended the Tucson Metro Chamber Good Morning Tucson breakfast on Thursday, August 23. The speaker was Loren Hoppes, Nike, discussing the "Nike Brand Experience." Who is Loren? As a 16 year veteran and current General Manager for Football and Baseball...
The 22 Immutable Laws of Branding, How to Build a Product or Service into a World-Class Brand, by Al Ries and Laura Ries Brand Your Business With One Word, according to this book. From Chapter 5: If you want to build a brand, you must focus your branding...
If you are branding your business, there are some great pointers in this book. Branding for small business and entrepreneurs has been a big part of my career. So I wish I had read The 22 Immutable Laws of Branding by Al Ries a long...
