Squeezed by a Squeeze Page? Online Biz Smarts

call to action

Squeezed by a Squeeze Page? Online Biz Smarts

by Dale Dillon

call to action

Calls to Action!

What is a squeeze page?  It is a page on the web where you drive traffic and attempt to capture leads that will turn into sales.  Squeeze pages can also be referred to as landing pages.The goal is to convert a higher percentage of your visitors into leads.  See slide show.

Why are they effective?  They are simpler and require no navigation of  the website.  Your prospect is more likely to see the call to action because the simplicity of it makes the process of receiving an offer much simpler for your visitors.  They don’t have to navigate your website to find the page they’re looking for.  It also eliminates any confusion about what they must do to receive an offer.

Thus, directing your visitors to a landing page, the exact page with the offer and the form they must complete to get it, makes it more likely that they will complete your form and be converted into leads. The home page has many calls to action — this way you can single out one.  Send your visitors to the landing page, and then invite them to navigate the website.

Important Squeeze Page Elements:  You must have a compelling call to action.

  • Headline
  • Call to Action
  • Simplicity
  • Call to Action
  • Capture Button
  • Call to Action
  • Social Sharing
  • Call to Action
  • Follow-Up
  • Call to Action
  • Timing
  • and did I already say Call to Action?

How?  Use a clear title, description, and layout to instantly convey the value of your offer and create a strong incentive for your visitors to download or sign up for it.  Button needs to stand out and have a clear call to action.  What words are most effective?  Image — is your image engaging?  , options (add video, testimonials, 3rd part seals of approval

15 seconds to grab them…Keep your visitors focused on filling out your form by removing all distractions, including navigation links.  Include social sharing links to encourage your visitors to spread the word about your offer.

How many CTA’s do you see on this squeeze page?

Sample Squeeze Page

Sample Squeeze Page

Follow Up — Very important!  Follow up with your new leads by directing them to a thank you page or sending them an autoresponder.  Make sure you track your conversion rates so that you can revise and improve the effectiveness of your squeeze page.

“78% of sales that start with a web inquiry get won by the first company that responds. “

 

 

Link — where do you put the link to squeeze page?  Here are some places, just to name a few!

  • As a link in social media posts
  • As a link on your website
  • Write a blog about the subject
  • Google adwords
  • Facebook Optin
  • Facebook Ads
  • And more!

Stay tuned for next week’s blog on the next steps after you place your squeeze page, including autoresponders and more calls to action.  What has your experience been with squeeze pages?



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