Online Marketing Action Plan to Kick Start 2013

target market circle

Online Marketing Action Plan to Kick Start 2013

Kick Start 2013 with this easy to follow online marketing action plan!

by Dale Dillon Lips

Okay, let’s get 2013 started off right!  Kick start your sales by coming up with a specific online marketing plan that will show immediate results. What is one thing that you could focus on that would result in sales in the first three months of the year?  Follow these easy steps:


Get a blank piece of paper and draw a circle for each of your target markets.  Most businesses have multiple target markets, or can at least segment the main market. Pick one target market segment to focus market circle

Call to Action

What is it that you specifically want your target market to do?  It must be realistic and have the potential of bringing in sales, dollars cash, etc., etc!  What can you do to ignite your customers’ interest? It can be a multi-step process, whereby you interest them with a free offer, warm your prospect and then close the sale.


  • Sign up for free download
  • Sign up for two-hour workshop
  • Sign up for whole program!
  • Computer tune-up
  • 30 min consult on phone
  • Informational luncheon

Write down your specific call to action right under the circle.


Draw another circle.  Write in the circle where your target market hangs out online.  

For example, what major social networks do your customers frequent?

How much?

Draw a vertical line and on one side write the dollar budget that you can allocate to this online marketing plan.  On the other side, list the online marketing activity time that you can allocate.  For example:

  • Website/blog  (  _ x  week)
  • Posts ( _ x week)
  • Videos ( _ x week)
  • Photos ( _ x week)
  • SEO search terms, logistics ( x month)

Other ancillary efforts?

What other marketing tactics will help?  Some ideas:

  • Email marketing
  • Referrals (existing clients and strategic partners)
  • Networking in referral groups
  • Paid advertising (online and traditional)
  • Text marketing
  • Flyers
  • Public speaking


Right now!  This is supposed to be a plan that you can do immediately.  You want to see results within 3 to 6 months.

Let’s put it all together.  Write this statement and fill in the blanks.

I will focus on ____________ target market by placing a specific call to action, ___________________, where they hangout __________.  My budget is $______ and ________ hours/week or month.  I will supplement this effort with ____________.  The time frame is immediate with the goal of results within 3 to 6 months.

Get Set! Go.

Please share your online marketing action plan and make sure you let us know your results!

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