27 Jan Give and Take — Social Media Interaction
Give and Take: A Revolutionary Approach to Success by Adam M. Grant:
“Success depends heavily on how we interact with other people…every time we interact…we have a choice to make: do we try to claim as much value as we can, or contribute value without worrying about what we receive in return?”
How do you operate on social media? Are you a Taker, Matcher or Giver? Would you be surprised to learn that the most successful are Givers? Why?
- Givers pay attention and care about what other people need, while Takers self-promote (think spammers).
- Givers share themselves, their knowledge, time, and valuable information, while Takers self-promote.
- Givers attract followers and friends because human nature gravitates towards generous people, while Takers lose followers and friends.
- Givers build long-lasting, long-term relationships, while Takers do not.
Think about it, who would you rather deal with — a Giver or a Taker?
In our social media classes and with our clients, Michael Gray and I have always stressed Giver-type interaction:
- Understand your target market and provide the information and help that they want and need.
- Build your relationships to expand your reach by exchanging information and showing interest in the posts of others. Think long-term.
- Limit promotional or salesy posts to no more than 1 out of 5.
- Communicate effectively by replying to customer comments in a timely way. This will demonstrate that you are listening to them.
- See Social Media Content Blog Post by Michael Gray
So if you are still struggling with the Give and Take concept, read the book Give and Take by Adam M. Grant. Mandatory reading for successful social media that helps to build your business reach! Determine whether you have been operating as a Giver, Taker, or Matcher, and consider changing your social media strategy and interaction.
by Dale Dillon