7 Ways To Create Great Content On Social Media Sites

7 Ways To Create Great Content On Social Media Sites

Written by Guest Blogger Danielle Lips

No matter what social media sites you’re using to promote yourself and your business, it is vital to keep the people who are reading your posts interested!  At our last S.M.A.R.T. Group meeting, Michael Gray of Social Network Assist gave a stellar presentation on how to create content that keeps your potential and existing customers coming back for more.  I want to share a few of his pointers with all of you who couldn’t be there.

So why is great content important?  Well, not only can it draw potential customers in and keep existing customers happy, it can also serve other purposes.  The most important is share-ability.  This gets the people who are already viewing your content to tell everyone they know about it!  Other great benefits include content searchability and more site traffic.  Let’s talk about how you can make these things happen for your business.

1) Ask your audience questions!  And I’m not just talking about simple yes or no questions here.  Take a definitive stance on a subject, and ask everyone else to contribute their thoughts on the matter.  Try not to be offensive, but walk the line.  Make people think and engage in the conversation.  Don’t be afraid to have a strong opinion.  So long as it remains civil, debate is healthy and will bring plenty of people into the discussion.  This can be done on Facebook, in blog posts, through survey engines such as SurveyMonkey.com. and in pretty much any social media setting.  Remember to keep the topic appropriate to your audience and your business.  Try and choose a topic that your audience can relate to and that also relates to your business.

2) Think about creating a video.  There are a lot of different types of videos you can try, but as with your questions, remember to keep it relevant to the audience you want to attract!  Make a video that’s informational, or shows how to do something, or that is incredibly funny or inspiring.  The options are endless!  Have fun with it and make something memorable.

3) Create a how to post. Help someone in need of instruction.  This can be written in a blog or a note on Facebook, and should directly pertain to a specialty you feel you have plenty of knowledge in.  How to content can also be captured in a video, in an audio recording, through photos and text, etc.  If your content helps even one person, it’s worth it, because that person will see you as someone who can help them solve their problems.  That is always a good position to be in as a business owner.

4) Use lots of images!  I can’t stress enough how important this is to great content!  Pictures are worth a thousand words, as they say, and on the internet this couldn’t be more true!  Some examples of types of images that will draw in your audience are infographics, humorous photos, inspirational ‘posters’, and how to sequences.  Images are so vital to creating interesting posts.  Use them as much as possible!

5) Relate your posts to current events.  This shows your audience that you’re in touch with the world and how it impacts you personally and professionally.  Again, make sure they pertain to your audience and your specialty.  Random news that doesn’t seem to have anything to do with your business won’t impress anyone.

6) Be a bit argumentative.  Don’t take this too far, though.  Spark a debate, as I said earlier when I was speaking about asking questions, and then use a contrarian voice to keep people interested and active in the topic.  Be polite and civil, even if the debate seems to be getting a little hot, and try to keep the other participants civil as well.  No one likes a knock out, drag out brawl on the internet.  Very tacky.

7) Always, always always respond to interaction! Great content is wasted if you ignore the reactions to it!  The faster you reply, the more positively the person you’re replying to will perceive your customer service skills.  I know it’s impossible to be online all the time, so try monitoring replies via a service such as nutshellmail.com.  That way, you don’t have to glue yourself to the computer, but your customers still get the attention they deserve.

I hope you find these tips helpful in your quest to create content that goes above and beyond!  For the full presentation, please check out Michael Gray’s lovely powerpoint.

Our next S.M.A.R.T. Group Meeting will be January 6th.  Angela Moore of Six Degrees SEO will be talking to us about planning a social media strategy as it relates to search engine optimization!  Keep an eye on the blog for some pointers from her presentation a few days afterwards.

So, a question for you all.  What do you think is an example of really fantastic content?  We here at the S.M.A.R.T. Group think Charlie Is So Cool Like is a great channel that has intriguing, fun content!  Leave a link to your favorite!

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